In Depth: Case Study
Troveo Powers Moonvalley's Marey
Overview
In 2025, Moonvalley set out to build something radically different...
A generative video model not scraped from the internet, but ethically sourced, curated, and built with filmmakers in mind. They called it Marey, named after motion pioneer Étienne-Jules Marey.
To make that vision real, they needed the impossible — massive volumes of legally cleared, high-quality video content, processed and primed for machine learning. That’s where Troveo came in.
Building An AI Model
Petabytes of diverse footage
Scene-level annotation and enrichment
Clean licensing
and metadata
Precision clipping and formatting
And all of it processed at scale
Provided the majority of raw training footage
Sourced from a vast network of filmmakers, studios, and archival partners.
Labeled, annotated, enriched, and clipped millions of frames, enabling scene
Specific understanding and cinematic pattern recognition.
Worked hand-in-hand with Moonvalley’s researchers and artists
To fine tune the data pipeline for generative AI performance.
Ensured 100% licensed and auditable content
Every pixel used in training was cleared, curated, and enriched by our team.
Granular control over camera movement and object motion
Video-to-video and mocap-based tools for directing like live-action
Fully licensed training data with clear provenance
Backed by creators like Paul Trillo and partners like XTR
“Partnering with Troveo has been an incredible experience. I referred my audience of content creators, and many of them found it easy to monetize their videos. Watching my earnings grow while helping others succeed has been so rewarding!”
Naeem Takudar
