
Troveo and Motorvision Partner to Deliver Provenance-Verified, Training-Ready Data for AI Development
Motorvision opens a new revenue stream through AI training licensing with Troveo, the market leader in licensed, provenance-verified video datasets.
Los Angeles — October 6, 2025
Troveo, the market leader in licensed, provenance-verified, training-ready video data, today announced a partnership with Motorvision, the global media brand dedicated to automotive culture and motorsports. Through this collaboration, Motorvision’s extensive archive of car-focused programming and motorsport footage is now available as training-ready data for AI developers, unlocking a new revenue stream through AI training licensing while ensuring rights-cleared, provenance-verified usage.
Troveo has completed more AI licensing deals and generated more revenue for creatives and content owners than any other provider in the industry. Its nine-step enrichment pipeline transforms raw footage into training-ready data by cleaning, annotating, segmenting, and formatting it for AI training pipelines. With over 5,000 content licensors and more than 3 million hours of provenance-verified video, Troveo provides unmatched access to the largest library of licensed AI-ready datasets.
By partnering with Troveo, Motorvision is extending its reach beyond traditional broadcast and streaming, pioneering a new revenue stream in AI training licensing. This move positions Motorvision as an early mover in ensuring that unique, premium automotive and motorsport content is responsibly integrated into the development of next-generation AI systems.
Marty Pesis, CEO Troveo said:
“AI model developers need high-quality, provenance-verified, training-ready data, and Troveo is proud to lead the market in bringing this kind of trusted video supply to scale. Partnering with Motorvision expands our catalog with one of the world’s most distinctive automotive archives, creating new opportunities for licensors while accelerating the safe and responsible growth of AI.”
Raimund Koehler, CEO Motorvision Group said:
“Motorvision has always been about innovation in how we showcase the world of cars and motorsport. Partnering with Troveo allows us to pioneer a new revenue stream in AI training licensing while ensuring our video content is protected, respected, and used in a responsible way. We’re excited to see our archive become part of shaping the future of AI.”
Troveo and Motorvision will showcase this partnership and the growing opportunity for broadcasters to generate new AI licensing revenue streams at MIPCOM, October 13–16 in Cannes.
About Motorvision
Motorvision is a leading international media brand dedicated to automotive culture, car lifestyle programming, and live motorsports coverage. With a global audience across broadcast, digital, and streaming platforms, Motorvision offers one of the most comprehensive automotive archives available.
About Troveo
Troveo is the market leader in licensed, provenance-verified, training-ready video data for AI development. With over 5,000 licensors and archives and more than 5 million hours of footage, Troveo delivers the world’s largest library of AI-ready video. Its nine-step processing pipeline transforms raw footage into clean, annotated, provenance-verified datasets delivered in the exact formats model teams need — complete with audit trails and compliance.