Los Angeles, September 30,2025 —

Troveo, the market leader in licensed, provenance-verified, training-ready video data, today announced a new partnership with Arena Broadcast, a division of one of Africa’s largest English-language news publishers, Arena Holdings and owner of the television channels Business Day TV, Ignition and The Home Channel. Through this collaboration, Arena Broadcast’s extensive video library will be made available as training-ready data for AI developers, creating a new revenue stream through AI training licensing while ensuring its content is used responsibly and with full rights clearance.

Troveo has closed more AI licensing deals and delivered more revenue for creatives and rights holders than any other provider in the industry. Its nine-step enrichment pipeline transforms raw footage into training-ready data by cleaning, annotating, segmenting, and formatting it for AI training pipelines. With over 5,000 licensors and more than 3 million hours of provenance-verified video, Troveo provides the largest and most trusted library of licensed AI-ready datasets.

By partnering with Troveo, Arena Broadcast is seizing the opportunity to diversify its business and create a new revenue stream in AI training licensing. Leveraging Troveo’s expertise in provenance-verified data, Arena is positioning itself at the forefront of innovation, ensuring its video content contributes to the responsible development of next-generation AI models.

Marty Pesis, CEO of Troveo, said:
“AI model developers need provenance-verified, training-ready data they can trust. By partnering with Arena, we’re expanding our catalog with some of the most dynamic and influential media archives, ensuring that rights holders benefit as AI continues to evolve. This is another milestone reinforcing Troveo’s leadership as the partner of choice for broadcasters and content owners entering the AI licensing space.”

Vernon Matzopoulos, Head of Arena Broadcast said:
“Arena is proud to join forces with Troveo to unlock the potential of our video archives in the AI era. This partnership creates a valuable new revenue stream through AI training licensing, while ensuring our content is used in ways that respect rights, responsibility, and the trust we’ve built with audiences.”

Troveo and Arena will showcase this partnership at MIPCOM, October 13–16 in Cannes, highlighting how broadcasters and rights holders worldwide can monetize their catalogs responsibly through AI training licensing.

About Arena Broadcast 

Arena Broadcast is a leader in African factual and lifestyle video content, with a Pan African producer network serving its three channels (Ignition TV, The Home Channel and Business Day TV).  It is a division of Arena Holdings, a diversified media company with a broad portfolio of broadcast, digital, and publishing assets. With a reputation for delivering trusted content across multiple platforms, Arena Holdings continues to innovate by expanding its footprint into new opportunities that connect audiences and technology.

About Troveo

Troveo is the market leader in licensed, provenance-verified, training-ready video data for AI development. With over 5,000 licensors and archives and more than 3 million hours of footage, Troveo delivers the world’s largest library of AI-ready video. Its nine-step processing pipeline transforms raw footage into clean, annotated, provenance-verified datasets delivered in the exact formats model teams need — complete with audit trails and compliance.